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New Year A – New Year Greeting Card

Date of issue: 12.11.2021
Author: Pavla Bonča
Motive: New Year A – New Year Greeting Card
Printed by: Agencija za komercijalnu djelatnost d.o.o., Zagreb, Croatia
Printing Process and Layout: 4-colour offset in self-adhesive sheets of 50 stamps and self-adhesive booklets of 12 stamps
Paper: self-adhesive, 100 g/m2
Size: 23.76 x 30.80 mm
Perforation: Serpentine die cut
Illustration:
Photo:
SKU: 907327
€0.69

NEW YEAR 

 

Gifts and good wishes

Celebrating as the old year turns into the new, in the form that we know it today, is a relatively young cultural phenomenon that became widespread as the nineteenth century turned into the twentieth. Alongside various forms of merrymaking, two basic characteristics stand out. First of all, the writing of letters with requests for desired gifts, which is above all the province of children and in modern times, unfortunately, is increasingly taking on the dimensions of consumerism. The second characteristic is represented by the communicating and expressing of good wishes for health, progress, happiness and other positive things in the new year. Originally people sent these good wishes in the form of special New Year postcards, and also in letters. With the advent of computer technology and online connectivity, much of this communication has become electronic and is becoming increasingly impersonal and automatic as the years go by. A forerunner of this phenomenon can be seen in the New Year greeting cards sent out by companies, institutions, factories, and so on. These were sometimes imaginatively designed, but the senders would sign them with frequently illegible surnames. Some even enclosed business cards, which further underlined the automatic nature of this form of sending good wishes.

 

 

Janez Bogataj

 

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